deiadora — systems thinker · content strategist · writer
I find more questions than answers outside.
That's precisely what makes me more human, more strategic, and more systems-minded than anything else. I prioritise kindness and clarity over KPIs — and always find that's exactly where superabundance is found.
I design content operations and AI systems for distributed teams. I think about how intelligence organises itself — in organisations, in nature, in code, in consciousness. I write about it too.
currently building techtuition · probably outside
work
Coursera
standing up content ops and a content design system
Designed and implemented content operations and a content design system from the ground up — building the infrastructure that content professionals and cross-functional teams still use today.
serving millions of learners worldwide
Airbnb
content ops for Smart Solutions + inspiring an internal LLM
Improved content operations for the Smart Solutions help centre team — work that made a significant financial impact and inspired the creation of an internal language model to support content professionals globally.
significant financial impact · inspired internal LLM
UX Content Collective
teaching content ops and AI content strategy
Taught Content Ops and AI Content Strategy to hundreds of practitioners across three years — building curriculum that helped content professionals across some of the world's leading organisations do better work.
hundreds of practitioners trained
techtuition
independent practice for content ops education
Founded techtuition to bring together content ops, AI systems, and systems thinking in a way that goes deeper — workshops, embedded education, and mentorship for distributed teams building operations that actually hold.
writing
non-fiction · in progress
Quantum Revenue
On superabundance, systems thinking, and the quantum principles quietly running through the way organisations grow — or don't.
get notified when it's ready →novella · 2025
13 Feb: Rebel Evolve and the Return Home
A novella. The kind of story that arrives when you're building something new and need to understand what you're leaving behind.
enquire →novel · retitled
Light Travel and the Timelessness of Now
Originally published as Lords and Ladies of Time. A novel about decentralised systems, consciousness, and the people who build the future before anyone else can see it.
find it on goodreads →get in touch
for work enquiries, speaking, mentorship, or just a conversation worth having.